Senior Director Growth Marketing



Marketing & Communications, Sales & Business Development
Posted on Monday, September 25, 2023
Our mission at AttackIQ is to make the world a safer place to compute by ensuring that cyber security investments are actually enhancing the organization security posture and cyber resilience. In a nutshell, AttackIQ develops software that automates the offensive testing of security controls, processes, and people to ensure that they are properly configured and can effectively interdict cyber attackers. AttackIQ has three products that are right sized for SMB and Enterprise markets, ensuring that customers can find the right solutions that is best fit for them. AttackIQ believes in Testing for Everyone and has a solution that customers can test their way, their budget, and based on their needs.
To make our mission possible, we’ve brought together individuals passionate about software, security, connection, and collaboration. We are a venture-backed, global remote-first company with offices in Australia, America, Denmark, Spain, Argentina, and the United Kingdom.
We are looking for a marketing leader to manage and develop a team of marketers to execute AttackIQ’s product-led growth (PLG) digital strategy. Reporting to the Chief Commercial Officer, our Senior Director of Growth Marketing will be responsible for running and optimizing cross-channel acquisition and engagement programs, with the objective of growing customer acquisition, ensuring that our website is optimized to drive conversion, driving free trial engagement, and creating integrated campaigns. The ideal candidate will also be a player-coach who can inspire and mentor others.
Owning the marketing operations and entire digital marketing strategy, you will build out our pre-sales customer journey mapping - ensuring that our digital programs are supportive of our goals. Your team will craft global performance-based integrated campaigns that will drive key acquisition, engagement, and pipeline goals.

What You Will Do

  • Develop and execute comprehensive PLG growth marketing strategies to drive customer acquisition, engagement, and retention.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing culture.
  • Oversee demand generation efforts, including account and vertical-based marketing, quality funnel conversion rates to the pipeline, nurturing customers and prospects, and optimization spend across various marketing channels.
  • Drive performance marketing campaigns, leveraging data-driven insights and analytics to optimize campaign performance and maximize ROI.
  • Collaborate closely with the sales team to align marketing efforts with sales goals, ensuring marketing supports and enhances sales processes and motions. Partner with the sales teams to develop outbound plays to complement our inbound marketing strategy.
  • Develop and implement content strategies across the customer journey that resonate with target audiences and support demand generation and conversion.
  • Stay up-to-date with industry trends, competitive landscape, and best practices in growth marketing, leveraging this knowledge to drive continuous improvement and innovation.
  • Track and report on key growth metrics, providing regular updates and actionable insights to the executive team.

What You Will Bring

  • A minimum of ten (5-7) years of experience developing and executing lifecycle marketing strategies that deliver on key acquisition, engagement, and retention goals
  • A minimum of two (3) years of experience at an enterprise SaaS company, preferably in a start-up or fast-growing environment
  • Proven track record of success in growth marketing, preferably in a startup or fast-growing environment.
  • Strong proficiency in PLG demand generation strategies, performance marketing techniques, and content strategy development.
  • Experience in hands-on execution of marketing campaigns across various channels, including digital, social media, email marketing, and paid advertising.
  • Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team to achieve ambitious growth targets.
  • Strong analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
  • Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to sales stakeholders.
  • You're joining us at an exciting stage in our journey and are key to our future success. You’ll have the opportunity to create impact, deliver on your ideas, and use your spark, experience and expertise to help us live long and prosper.
We’re a tight-knit team that values giving back to the community and to each other. Giving back to the security community is key value at AttackIQ.
To apply, send your resume to talent@attackiq.comand reference the job title in the subject line.
Note to all recruitment agencies
AttackIQ does not accept agency resumes without a signed agreement. Please do not forward resumes to our jobs alias, our employees, or any other company location. AttackIQis not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.
At AttackIQ we value diversity and are proud to be an equal opportunity employer.