Nuvia
Qualcomm China
General Summary:
The Manager in Gaming Marketing will develop and execute marketing plans based on business objectives and strategies for our gaming related features and products.
Key Responsibilities:
- Monitor the China gaming industry and conduct gaming market research to identify trends, customer needs, and competitive landscape.
- Develop gaming marketing strategy and tactics, manage gaming budget under strategy.
- Plan gaming and eSports marketing activities/campaigns (like ChinaJoy, KPL), across various marketing channels and touchpoints to achieve better outcomes.
- Plan and execute the strategic alliance with key partners to raise awareness in China gaming ecosystem.
- Build and maintain strong relationships with key partners in the gaming ecosystem, such as Tencent, NetEase, MiHoyo, papergames, Seasun, Epic games and etc., to foster collaboration opportunities.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Work closely with gaming studios/esports leagues/KOCs/OEMs to support relevant campaigns.
- Monitor and evaluate gaming campaigns, control project budget, and develop wrap-up reports.
- Support procurement, compliance, and legal processes.
Preferred Qualifications:
- 8~10 years of marketing or related work experience, with gaming and esports experience preferred.
- Proven track record of successful integrated marketing campaigns and strategies.
- Strong Project management skill.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent communication and collaboration skills.
- Proficiency in digital marketing tools and platforms.
- Passion for gaming and a deep understanding of the gaming community.
- Good command of English and ability to prioritize and perform multiple tasks in a timely manner.
Desired Skills:
- Creative thinking, can-do spirit, and problem-solving abilities.
- Experience with influencer marketing and community management.
- Knowledge of global gaming markets and cultural nuances.
- Ability to work in a fast-paced, dynamic environment.
Minimum Qualifications:
• Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail disability-accomodations@qualcomm.com or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).
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